alex chong
EXPERTISE
BIO
I’m a multidisciplinary designer with over 20 years of experience in brand identity, visual design, and UI/UX. I’ve worked with global brands and agile startups across industries, building scalable design systems, leading rebrands, and creating user-centered digital experiences. My approach is both strategic and hands-on, blending conceptual thinking with attention to detail. I thrive in independent, collaborative environments and believe in using design to inform, connect, and inspire.
WORK EXPERIENCE
founding designer
Folio
January 2021 - Present
• Brand guardian & design evangelist: establish brand visual identity, iconography, guidelines, assets, & a scalable atomic design system of components, tokenized variables & micro-interactions; building cross-platform brand consistency and adaptability. • Design & maintain icon sets for product & web experiences; ensuring consistency across marketing, web, & app interfaces. • Product design: UI/UX, wireframes, prototypes & hifi designs for software & site, problem-solving; streamlining & simplifying user journey. • Integrate desktop app interfaces with mobile app; ensuring seamless, intuitive user experience across devices.
principal + creative/visual lead
iblossom
July 2011 - Present
• Lead, ideate, iterate, and own integrated, effective, inclusive, cross-platform designs & campaigns (print, digital, mobile); enhancing usability, increasing user engagement, driving sales, and elevating brand visibility. • Streamline user journeys & campaign workflows; improving operational efficiency across all channels (print & digital). • Ensure brand and contractual compliance; maintaining asset integrity and optimizing usage. • Collaborate with cross-functional stakeholders across 9 time zones; ensuring accessibility, feasibility & implementation, while resolving inconsistencies across print/web effectively.
lead UI + visual designer
Quadient
January 2022 - May 2023
• Lead end-to-end redesign of responsive B2B website using high-fidelity prototypes in Figma; enhancing user experience & improving usability across devices. • Develop a scalable design system (icon set, components, tokenized variables, & brand-consistent visual assets for cross-platform use in Figma) with micro-interactions; increasing design consistency, efficiency and interaction. • Design engaging trade show assets, & html5 animated banners; increasing brand presence.
senior graphic + multimedia designer
Magna Group
March 2002 - June 2011
• Create print/digital marketing materials and corporate branding; increasing sales and brand awareness in a fast-paced, iterative environment. • Pioneer UI/UX for Chrysler’s NE Business Conference on Facebook’s pages: research, design, code & implement NEBC’s Facebook presence; establishing & expanding digital reach. • Optimize web department operations; improving workflow and resource utilization.
EDUCATION
M.S.
St. Cloud State University, December 1998
Communication Management + English: Creative Writing
B.S.
St. Cloud State University, February 1997
Mass Communication: Ad/pr + Graphic Design
CERTIFICATIONS
Google UX Design
Google x Coursera
Issued: 7/10/2024 - Expires: 8/17/2024
Interaction Design
UC San Diego x Coursera
Issued: 3/7/2025 - Expires: 4/3/2025
PORTFOLIO PROJECTS
CEB: Barcus Home | Branding · Visual Design · UI/UX Design · Webflow
I led the branding and website design for CEB Barcus Homes, a custom luxury builder in the DFW area. The goal was to elevate their visual identity and create a refined, responsive Webflow site that showcases their portfolio and attracts new clients. I crafted a clean, elegant UI that reflects their craftsmanship while laying the foundation for future marketing and a forthcoming DaaS platform integration.
View Project8/1/2024 -4/3/2025
Animal Welfare App + Website Case Study | Branding · Visual Design · Social Good · UI/UX Design · Mobile-First
This case study explores a mobile app and website designed for Animal Welfare, a nonprofit dedicated to rescuing animals in crisis and empowering local communities. The app connects activists, donors, and law enforcement to report cruelty cases, coordinate rescues, and drive support through education and donations. With a mobile-first approach tailored to users in emerging markets, I focused on building a clear, accessible interface that prioritizes usability on the go. The project also strengthened my UI/UX, user research, and prototyping skills in Figma, while aligning design decisions with real-world advocacy and impact.
View Project8/1/2024 -4/2/2025
Quadient | Responsive Website redesign · UI/UX Design · Design Systems · Digital Campaigns
I led the redesign of Quadient’s website, where I developed a scalable design system in Figma aligned with their brand guidelines, iconography, and typography, all while ensuring accessibility across the web experience. Following the redesign, I contributed to the in-house creative team’s campaigns, including booth graphics and HTML5 animated banners for global marketing initiatives.
View Project2/1/2022 -5/31/2023
Remdii | Brand Identity · Packaging Design · Global Market Expansion
I was tasked with rebranding Remdii, a biotech company specializing in eczema treatment, to prepare for market entry in Asia and North America. This included redesigning their logo, visual identity, and packaging to better reflect the brand’s credibility, care, and scientific innovation; positioning it for global visibility beyond its local origins.
View Project5/1/2018 -8/31/2018
FET: Friday Mobile Wallet | UI/UX Design · Mobile App · Digital Payments
As part of FET’s effort to launch its sub-brand Friday and appeal to a younger, content-driven market in Taiwan, I was tasked with designing the interface for the Friday Wallet app (手機錢包). The goal was to create a user-centered experience that felt intuitive, visually engaging, and scalable for future growth. I focused on the design and functionality of key pages — splash, home, menu, coupons, and membership cards — while developing the overall layout, iconography, and color scheme. The result was a fresh and accessible UI aligned with the brand’s vision of innovation, entertainment, and everyday utility.
View Project10/1/2014 -3/27/2015
Verified Visual Designer
8+ years of experience
Preferred commitment: Part Time
Languages
Skills
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