Heather Diaz
EXPERTISE
BIO
Digital Project Manager with experience in leading dynamic digital and integrated campaigns for Fortune 500 clients. With over 7 years of project management experience developing and executing project plans, supervising teams, and overseeing large programs of work.
WORK EXPERIENCE
Freelance Project Manager
Self-Employed
September 2024 - Present
• Partnered with local Boston Non-profit to implement tailored project management solutions • Consulted on process improvement strategies, increasing efficiency by 15%
Media Project Manager
Digitas
September 2022 - September 2023
• Streamlined internal processes by developing best practices and project management standards, improving team efficiency by 20% • Managed a $2 million creative and media budget achieving a 90% on-time delivery rate • Led and collaborated on cross-capability projects including digital and social media campaigns for Fortune 500 clients • Oversaw a large-scale content migration, strategically developing the process to enhance workflow and ensure seamless execution • Fostered relationships with stakeholders by providing weekly email updates that summarized project progress, highlighted achievements, assessed potential risks, and outlined next steps • Enhanced resource allocation strategies by utilizing project management software, including Monday.com and Smartsheeet to significantly boost team efficiency • Used Adobe Experience Manager to support my team during critical situations and emergencies, ensuring uninterrupted project progress and timely issue resolution
Manager, Project Manager
GroupeConnect
July 2021 - September 2022
• Lead multi-channel, Bilingual national campaigns and integrations with partner agencies from briefing to launch including OLV, landing page, radio/digital audio, social, influencer, print, out of home, display and media sponsorships • Managed a team of junior project managers, providing mentorship, setting performance goals, and conducting regular progress reviews to support career development • Acted as the primary point of contact for client discussions, ensuring that project plans and deliverables were clearly communicated and deadlines were met • Produced project scopes, schedules, resource plans, and risk management strategies to ensure seamless project execution and alignment with client objectives • Led project management efforts for the account, overseeing all active projects, managing over $ 3 million budget, project scoping, and ensuring ongoing budget adherence • Worked with internal teams to gather and present insights on QR code integration, offering strategies to effectively utilize them across digital and offline marketing channels • Directed the development of multiple landing page builds using both HTML and Adobe Experience Manager, ensuring optimal performance and user experience • Collaborated with the internal cross-functionality team to develop an A/B testing strategy aimed at evaluating the impact of digital widget placement on customer engagement • Streamlined the ATM creative guidebook process by developing a standardized approach and kept up to date for brand guidelines and regulatory standards
Sr Associate, Project Manager
GroupeConnect
February 2019 - July 2021
• Led the development of multiple landing pages using both HTML and Adobe Experience Manager, ensuring high-quality outputs that met client specifications • Assisted in the preparation of project kickoff briefs to establish clear objectives and expectations for all stakeholders involved • Facilitated weekly client status calls, providing comprehensive notes and outlining next steps to keep projects on track • Delivered creative assets that adhered to project guidelines and objectives, ensuring alignment with client expectations • Collaborated with senior leads to prepare the necessary documentation for client meetings, ensuring all materials were ready and accessible • Partnered with the project management lead to report financial information related to projects, providing insights into budget status and expenditures • Supported a vendor transition by leading meetings to discuss current milestones, dependencies, and potential risks, ensuring a smooth handover process
Assistant Account Executive
Havas Edge
August 2016 - February 2019
• Managed ongoing and past relationships with out-of-home (OOH), direct mail, and email vendors to ensure seamless collaboration and timely delivery of services • Assisted in the creation of four broadcast spots (3:00, :120, :60, & :30) by overseeing the process from kickoff to the final delivery of masters to the dub house • Approved in-progress assets by verifying that they met required specifications and client feedback, effectively communicating necessary adjustments to the production and creative teams • Collaborated with the Business Intelligence team to deliver monthly and quarterly competitive analyses while contributing to the development of a custom client-facing dashboard for enhanced insights
EDUCATION
Bachelor of Arts in Communication
Northeastern University, May 2016
Communication And Media Studies
CERTIFICATIONS
Certified ScrumMaster
ScrumAlliance
Issued: 2/1/2023 - Expires: 2/28/2025
Credential ID: 1481939
Verified Digital Project Manager
6-8 years of experience
Preferred commitment: Full Time
Languages
Skills
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