I'm a creative designer and web developer with a passion for turning ideas into engaging digital experiences. I've had the chance to work across diverse industries—from fine-tuning eCommerce performance at an SEO firm to building custom virtual medical communities as a freelancer. I love blending art and code, using my skills in digital design, frontend development, digital marketing, and technical SEO to solve real problems and bring projects to life. I also use GA4 and Google Tag Manager to track website events and turn data into actionable insights. I believe that data and creativity go hand in hand, and I'm always excited for the next challenge.
Paperbox SEO
August 2021 - Present
● Conducted UX audits to improve user flow, conversions, and eCommerce performance using Google Analytics. ● Optimized websites based on UX findings, working with custom-coded, WordPress, and headless CMS platforms, often without documentation. ● Identified and refined underperforming content for better user experience and SEO impact. ● Implemented event tracking via GA4 and Google Tag Manager for WordPress and enterprise CMS websites. ● Designed UX components and visual assets to enhance usability. ● Improved page load speed while balancing CLS and LCP performance. ● Solved technical SEO challenges for growing websites, optimizing infrastructure for better ranking.
Hawke Media
September 2022 - March 2023
● Advised on web design and development projects in WordPress, Shopify, and Webflow. ● Designed and optimized landing pages for better performance. ● Provided creative solutions for complex web builds facing client-related challenges. ● Led high-stakes client meetings and researched CMS/CRM solutions for new businesses. ● Guided agency stakeholders on managing expectations for complex web projects.
Apeiron Systems Inc.
September 2020 - September 2022
● Strengthened Apeiron’s brand identity and engagement across print and digital platforms. ● Managed UX/UI for aperion.io and routerbackup.com, ensuring a seamless user experience. ● Created design assets, marketing collateral, and product packaging to improve communication. ● Developed HTML/CSS templates for customer collateral on dashboard.apeiron.io. ● Worked in Python/Django environments with Wagtail, Flask CMS, Materialize CSS, and Bootstrap. ● Handled web content updates and product documentation on Apeiron Docs CMS. ● Improved marketing processes through automation, social media strategies, and email campaigns. ● Monitored web analytics and optimized user engagement.
Wilshire Boulevard Temple
October 2015 - September 2020
● Led fresh art direction for Temple properties, ● including schools, childhood centers, and camps. ● Directed photoshoots for digital and print marketing campaigns. ● Revamped WBT’s Purim Carnival branding and awareness strategy using marketing automation. ● Developed the visual identity for the Karsh Social Service Center, supporting essential community services. ● Redesigned Brawerman Elementary Schools' website with a mobile-friendly, app-like UI.
TreePeople
June 2011 - September 2015
● Maintained and upgraded TreePeople’s ● websites using Drupal and WordPress on Pantheon. ● Managed website analytics via Google Analytics. ● Optimized SEO and kept strategies up to date. Scheduled and managed site production and marketing emails. ● Designed digital marketing campaigns for newsletters, featured content, and surveys. ● Enhanced UI/UX for desktop and mobile with HTML, CSS, and Bootstrap. ● Conducted quality control audits and resolved customer service issues. ● Collaborated with vendors and volunteers to improve services and fix site issues.
University of California, Los Angeles, May 2025
Design | Media Arts
Verified Web Designer
8+ years of experience
Preferred commitment: Hourly
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