Laura Horon
EXPERTISE
BIO
I have over fifteen years of experience as a graphic designer and art director. Print design formed my foundation, but I taught myself old-school HTML in middle school and have never strayed from that curiosity and excitement when it comes to picking up any related skill, digital or otherwise. From research, copywriting, photo and video editing, illustration, art direction, presentations — I have a Swiss Army knife skillset and pick up new systems and software quickly. I believe that people skills are as vital as technical skills: design is always a collaborative process! I am a better designer because I’m friendly, intuitive, and welcome feedback.
WORK EXPERIENCE
Freelance Art Direction & Design
The Society for Design, LLC
January 2007 - Present
Design delivered so seamlessly, it’s like having an in-house colleague. • Extensive experience in highly-regulated, fast-paced industries; offering full range of digital (presentation, UI, social) and print (collateral, environmental, packaging) creative services • Utilize an uncanny understanding of business needs and priorities along with an ego-less approach to feedback for quick and painless turnarounds • Renowned for scrupulous understanding of brand identity, branding guidelines, and design systems, requiring minimal oversight
Director of Content & Engagement
Great Bend Center for Music
September 2021 - November 2022
A non-profit using music as a community development tool. • Responsible for all aspects of content and marketing from concept through execution for all digital and print assets, including: ° Collaborating with program directors, board, and staff on planning, budget, time management, and campaign analysis and tracking ° Advertising, board and community development, events, fundraising campaigns, program brand identity systems, public relations, and social media • Launched refreshed website with completely overhauled content, code, and design, resulting in: ° 10x increase in monthly unique visitors and 25x increase in visitors during program enrollment term opening compared to previous year ° Doubling of Google PageRank for both mobile and desktop • Developed an email and social media campaign that resulted in: ° 10x increase in enrollment in flagship educational program compared to previous term and 9x increased social media interactions compared to previous three months
Senior Art Director
Welltivity (FKA Studio 9 Design)
August 2012 - August 2021
Boutique design agency specializing in wellness communications and training. • Directed and coordinated freelance designers, consultants, and vendors to manage day-to-day workflow of all projects: ° Expanded client transactions year-over-year with advanced design and technical capabilities to successfully complete projects worth up to $130k ° Drastically reduced creative director workload as the trusted point person for clients from concept to completion, decreasing project turnaround times by 50% in first year ° Took ownership of project management, developing a dynamic system to track and assign tasks, alongside maintaining scrupulous file versioning and archiving • Sought out by high-profile clients to take on projects that were chaotic and stressful, consistently earning praise for positivity, patience, and creativity
Graphic Designer
National Bank of Arizona
November 2011 - September 2012
An expanding mid-size company in the highly regulated financial industry. • Sole print designer responsible for direct mail, events, outdoor media, print campaigns and promotions, and trade booth design along with all internal collateral: ° Winner of four awards for print ads, marketing collateral, and environmental graphics • Bridged a significant communication gap between marketing department and internal clients, resulting in better workflow and goodwill between departments • Wide-ranging skillset allowed more projects to remain in house, with leadership recognizing ROI with an unheard of mid-year marketing budget increase
EDUCATION
BFA
Kendall College of Art & Design, April 2007
Graphic Design
PORTFOLIO PROJECTS
Portfolio Website
View projects for clients such as Nestlé, Gerber, Fresenius Vascular Care, St. Louis University, National Bank of Arizona & more. You’ll also be able to view a case study showing a project from concepts through to print. Skills highlighted: editorial design, packaging design, environmental design, point-of-purchase displays, advertising, social media, website design, Amazon storefront, and presentation design.
View ProjectVerified Graphic Designer
8+ years of experience
Preferred commitment: Part Time
Languages
Skills
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