Majo Aparicio

Masters of Arts

Lindenwood University, May 2022

Digital & Web Design

Bachelors of Fine Arts

Lindenwood University, May 2019

Graphic Design

AMIC STL Website Design

AMICSTL (Advanced Manufacturing Innovation Center St. Louis) is an organization focused on advancing manufacturing technologies, workforce development, and industry innovation in the St. Louis region. They aim to connect manufacturers, educators, and economic leaders to foster growth and innovation in advanced manufacturing. AMICSTL needed a strong online presence to effectively market their new advanced manufacturing and innovation center in St. Louis. I collaborated with my team to establish a new brand identity that reflected their mission and vision. Leading both the design and development of their website, I created a modern, user-friendly platform that showcases their initiatives, programs, and industry impact. The new site provides a seamless experience for visitors, reinforcing AMICSTL’s role as a leader in advanced manufacturing and innovation.

Canoe Intelligence Website Redesign

Redesigned the Canoe Intelligence website to modernize its online presence while maintaining brand consistency. Canoe Intelligence is a leading financial technology company that streamlines alternative investment document management through Al-powered automation. Using their brand guidelines, I ensured the new design aligned with their established look and feel, creating a cohesive and visually engaging experience. Collaborating with a strategist, we optimized the site's SEO and content strategy to enhance visibility and usability for the launch. The result is a refreshed, strategically structured website that effectively communicates Canoe Intelligence's value and expertise in the financial technology space.

University of Health Sciences & Pharmacy Website Redesign

Redesigned website for the University of Health Sciences and Pharmacy (UHSP) in St. Louis, Missouri. The focus was on enhancing the user experience and user interface to better cater to the needs of its audience. The redesign process involved several key aspects. Firstly, the user experience (UX) was improved by streamlining the navigation system, ensuring easy access to relevant information and resources. Clear and concise menus, search functionality, and intuitive pathways were implemented to simplify the user journey and help users find what they need efficiently. The user interface (UI) received a modern and visually engaging makeover. The overall design was refreshed to reflect the university's brand identity and create a visually cohesive experience. Attention was given to typography, color schemes, and visual hierarchy to ensure content readability and visual appeal.

Women's Council of Realtors Website Redesign

The Women's Council of Realtors (WCR) is a nationwide community of real estate professionals dedicated to advancing women as business leaders in the industry. With a focus on networking, leadership development, and industry education, WCR empowers its members through a strong support network and valuable resources. As the Senior Web Designer on this project with 3 Media Web, I collaborated closely with the strategist to define the content strategy and information architecture, ensuring the website would be intuitive and engaging for users. From there, I led the design process, starting with wireframes to establish the site’s layout and user flow. I then created the homepage and interior page designs, along with a comprehensive style guide to maintain brand consistency. Once the designs were finalized, they were handed off to development on WordPress. I conducted a thorough QA process to ensure design fidelity, functionality, and a seamless user experience before the site’s launch. This redesign modernized WCR’s digital presence, making it easier for members to access resources, engage with their community, and grow their real estate careers.