Mzwakhe Booi
EXPERTISE
BIO
Over six years of dedicated experience, I’ve cultivated a robust and adaptable approach to visual communication. This period has been one of continuous learning and growth, evolving from a passionate designer to a strategic creative leader. My expertise extends beyond the technical aspects of graphic design, encompassing team collaboration, client relationship management, and the development of creative solutions that drive tangible results. I am driven by a passion for transforming complex ideas into clear, compelling visuals, and I approach every project with a solution-oriented mindset, ensuring both aesthetic excellence and functional impact.
WORK EXPERIENCE
HEAD OF CREATIVE/ SNR GRAPHIC DESIGNER
Legends Barbershop, Randburg
September 2024 - Present
As Senior Graphic Designer and Head of Creative at Legends Barbershop for six years, I cultivated a strategic and multifaceted approach to visual communication, leading a team to execute impactful creative projects. Beyond designing in-store artworks like wall illustrations, I managed external client relationships, ensuring their needs were met with high-quality deliverables. I also conceptualized and implemented revenue-generating campaign ideas that directly contributed to the company’s growth, demonstrating my ability to translate business objectives into compelling visual solutions.
GRAPHIC DESIGNER
Apex Interactive, Randburg
November 2023 - August 2024
I contributed to brand development through packaging design and social media content creation, while also producing compelling website visuals and UI/UX elements, including banners, logos, and brand profiles. Furthermore, I developed a range of marketing materials for prominent brands such as Clover, Makro, Pick n Pay, and Incredible Connection.
GRAPHIC DESIGNER
Motsepe Advertising, Bedford
August 2022 - October 2023
I developed impactful advertising campaigns and successfully onboarded key clients like the Cape Town Tigers, creating targeted social media strategies to enhance their brand presence. I also collaborated with major brands such as Telkom Business, Durex, Open Serve, and Rohlig Grindrod, crafting strategic initiatives to significantly increase their brand visibility and engagement.
SENIOR GRAPHIC DESIGNER / WEB DESIGNER
Farla Medical, London UK
November 2021 - July 2022
As a Senior Graphic and Web Designer for Farla Medical, I managed the website’s functionality and user experience, ensuring high quality and optimal customer interaction. I also developed engaging social media content to promote sales and drive customer engagement.
LEAD CREATIVE DESIGNER
Evetech, Centurion
March 2020 - October 2021
As Lead Creative Graphic Designer at Evetech, I was responsible for upholding the brand’s visual identity across all creative outputs, including website maintenance, and played a pivotal role in strategizing and executing social media content. Additionally, I ensured client satisfaction through the creation of comprehensive Proof of Execution (POE) documents.
EDUCATION
Bachalor of Arts
Eduvos, Midrand, October 2019
Graphic Design
Verified Graphic Designer
6-8 years of experience
Preferred commitment: Full Time
Languages
Skills
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