Thomas Blake
EXPERTISE
BIO
Driven by a passion for game development, I'm pivoting from a successful 12+ year career as a Marketing Operations Technical Systems Architect. My expertise in web development, data analysis, and technical systems architecture translates seamlessly into game development environments. I'm adept at building robust systems, optimizing performance, and analyzing data to enhance player experiences. My experience in increasing web traffic and automating processes aligns perfectly with the challenges of creating engaging and efficient games. I've also been actively developing my Unity skills, successfully creating an interactive app, a visually compelling music video, and an insightful data visualizer. Currently, I'm immersed in developing my own adventure game and a PVP battle game.
WORK EXPERIENCE
Marketing Operations Technical Systems Architect
Unity Technologies
June 2021 - December 2024
My mission Help to maintain and optimize Unity’s marketing systems. Using data and analytics to provide the optimal user experience across MOPs-controlled pages. My role As a part of Tech_marketing_ops team - building, managing, and maintaining back-end systems. This team owns Eloqua architecture, data diagrams, building new tools, API connections, and marketing Landing Pages. Select Achievements - Improved customer targeting and engagement by leveraging data analysis to identify new segmentation opportunities, resulting in an increased marketable customer base by 20% - Enhanced success of major web page by improving traffic flow by 100%, increasing lead submissions by 18% - Streamlined software subscriptions by developing animated web templates, enabling cancellation of ongoing tool and storage costs - Built and optimized low-code automation with Workato, including a system that scans when Eloqua campaigns are built/updated and adds upcoming scheduled emails to the Marketing Campaign Google Calendar - Increased workflow efficiency by adding hidden fields to Eloqua forms and negating the need for separate campaign elements - Supported teams in exploring data insights for marketing efforts
Media/Design Specialist
Promotion Vault
March 2014 - May 2021
- Performed duties such as Marketing Operations, Web Development, Graphic Design, Product Maintenance, Email Automation with Keap, ClubOS, and some work with Mailchimp/Mandrill - Email Content/Design and Deployment within Keap/Mandrill - Social media creation and automation with Rallio software - Data reporting and Analysis
Web & Media Developer
Natural Partners
March 2012 - March 2014
- Developed Magento E-commerce website - Implemented product staging, photography, and editing/retouching - Developed online marketing game with Game Salad
EDUCATION
Bachelor of Science
Leeds Metropolitan University, Present
Creative Music And Sound Technology
BTEC National Diploma
Tile Hill College, Present
Popular Music
CERTIFICATIONS
Become a Full-Stack Web Developer
LinkedIn Learning
Issued: 1/1/2025
Data Management, Amplitude Foundations
Amplitude
Issued: 7/1/2024
Experiment, Amplitude Foundations
Amplitude
Issued: 1/1/2024
Data Analytics, Amplitude Foundations
Amplitude
Issued: 1/1/2024
Mental Health Aid Training
ICAS/Lyra
Issued: 10/1/2023
Certified Internet Webmaster
Skills Train
Issued: 1/1/2012
PORTFOLIO PROJECTS
Unity Hope Video Score
Create a score for the video with a similar energy to the original, with themes of melancholy and uncertainty that then explode into a confident and hopeful future.
View ProjectUniTask
An app that tracks tasks and projects with estimated lengths. A quick way to serve up a task according to the time available.
View ProjectBuyer’s Journey Data Visualizer
Explore customer data and visualize the buyer’s journey to find actionable insights.
View ProjectMusic Video
As a learning exercise for C# and Unity, I decided to create a music video to accompany the release of my track “Shrine”.
View ProjectProduct Quiz
Create an online Games Product Quiz within Eloqua where users can answer a few questions about their needs and be shown personalized solutions. Results can also be received by email for later reference.
View ProjectResponsive Content in Eloqua
Many Stakeholders were unaware of Eloqua’s dynamic web content capabilities. We also wanted to implement Amplitude within Eloqua for A/B testing and explore feature flags.
View ProjectCampaign Calendar
Email limits existed so as not to overwhelm customers and keep unsubscribes down. A method was needed to inform multiple teams of scheduled email campaigns to ensure optimal deliverability in light of these limits.
View ProjectVerified Game Developer
8+ years of experience
Preferred commitment: Full Time
Languages
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