Vinay Tammala
EXPERTISE
BIO
I am a CSPO-certified Product Manager with over 10 years of experience in the product lifecycle, primarily within consumer-facing digital tools. My expertise spans mobile technologies (iOS/Android), AI/ML integration, and digital analytics. Throughout my career, I have consistently demonstrated the ability to lead cross-functional teams, enhance user engagement, and streamline operations, all while maintaining a focus on global digital strategy.
WORK EXPERIENCE
Senior Product Owner
Acadia Technologies (Aetna)
December 2023 - December 2024
• Led the end-to-end product development and enhancement of the Aetna Health mobile app, focusing on improving member engagement, usability, and health outcomes • Responsible for continuously refining the backlog, prioritizing work, resolving blockers, and ensuring smooth, iterative delivery. • Spearheaded the end-to-end creation of a Virtual Health Assistant, leveraging AI technologies to deliver user-centric solutions. • Collaborated with cross-functional teams-including mobile engineers, UX/UI designers, data scientists, and business stakeholders-to define and prioritize a strategic product roadmap. • Spearheaded the integration of AI-driven features such as personalized health recommendations, predictive alerts, and wearable device connectivity to deliver a proactive, tailored healthcare experience. • Writing clear user stories and acceptance criteria that reflect business objectives, compliance requirements, and customer needs. • Utilized analytics and user feedback to identify gaps in the member journey, driving backlog prioritization to maximize value delivery in each release • Led initiatives to streamline digital ID card access, improve in-app provider search with generative AI, and optimize claims management workflows for increased transparency and ease of use. • Worked closely with product and engineering teams to identify and implement enhancements aligned with customer feedback, improving product utility and user satisfaction. • Monitored and reported on key performance indicators (KPIs) such as app adoption, user satisfaction,
Product Manager
Personify Corp
April 2020 - May 2023
MCTrade is a B2B SaaS Association Management Software (AMS) • Oversaw the development of MCTrade’s web applications, delivering scalable and user-eccentric solutions • Acted as a voice of the customer, incorporating feedback, usability insights, and market trends into ongoing feature iteration and experimentation • Led agile ceremonies, facilitated sprint planning, and set clear sprint goals to foster efficient and transparent development cycles. • Led the revamp of the product and migration from a desktop software to a browser based application and managed the strategic transition from a monolithic architecture to microservices, enhancing system flexibility and scalability. • Led the redesign of the e-Commerce interface and workflows to enhance usability, streamline online transactions, and improve the overall customer experience • Redesigned the shopping and checkout experience to the e-Commerce module making navigation intuitive and streamlined, reducing friction and improving conversion rates • Simplified the checkout workflow on the e-Commerce Module, minimizing required steps and supporting one-page checkout for faster transactions and reduced cart abandonment • Collaborate with cross-functional stakeholders, including product design, growth marketing, compliance, and legal, to ensure on-time and compliant delivery of roadmap items. • Use data to drive decisions, analyzing funnel performance, A/B tests, and user behavior to identify optimizations and inform prioritization. • Designed and implemented innovative self-service features, expanding the product’s value proposition and empowering end users.
Associate Product Manager
ePly (Personify Corp)
March 2018 - April 2020
ePly is an SaaS event registration platform • Implemented critical integrations with third-party systems to enhance platform functionality and user experience. • Actively prioritized and incorporated customer feedback through structured interviews and feedback loops to inform product enhancements. • Responsible for managing and improve the ePly Check-In app for better user and a streamlined check-in experience. • Led the implementation of Print badges features for attendees as they check in, streamlining the registration process and adding a professional touch. • Adding live dashboards showing check-in rates, session attendance, and other key metrics. • Improved the check-in app to tailor data collection to event needs, such as dietary preferences or session choices. • Improving user experience by adding the ability to monitor which sessions attendees enter and exit, providing valuable data for event analytics. • Spearheaded the development of the ePly Virtual Venue, expanding the platform’s core SaaS event registration capabilities.
Senior Product Expert
ePly
March 2016 - February 2018
• Delivered comprehensive technical support to clients via chat, email, and phone, ensuring prompt resolution of user issues and high customer satisfaction. • Customized event registration forms to meet diverse client requirements, enhancing the platform’s flexibility and user experience. • Created detailed bug reports and tracked resolution progress using LeanKit and JIRA, supporting continuous product quality improvements. • Conducted testing of new integration features to ensure reliable performance and seamless user experiences.
EDUCATION
MBA
University of Wales Institute, Cardiff, October 2011
Bachelor in Technology
Jawaharlal Nehru Technological University, June 2007
Electronics And Communication Engineering
CERTIFICATIONS
CSPO
Scrum Alliance
Issued: 8/23/2023 - Expires: 8/24/2025
Credential ID: 001559467
Verified SaaS Product Manager
6-8 years of experience
Preferred commitment: Full Time
Languages
Skills
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