Yang Shan (Sandy) Chou
EXPERTISE
BIO
I am a visual designer who has a passion for user experience to create intuitive, deceivingly simple, and engaging digital products. My strength is applying design systems in diverse products, including web, digital, prints, and packages for B2B, B2C and e-commerce. With a strong foundation in UX, I am proficient in UXR, wireframing, and prototyping. Proven ability to collaborate, work independently, and quickly learn new skills across multiple platforms and industries. I’m passionate about each project I pursue and enjoy my lifelong journey of discovery as a visual designer and problem-solver.
WORK EXPERIENCE
Digital Designer
Bounteous
January 2021 - April 2025
Client –Wawa, an American chain of convenience stores and gas stations • Created the Wawa brand via the creation of playful, reliable, and utility guidelines in addition to an accessible digital design system drawn across brand collateral, presentation decks, website, motion, packaging, social posts, and production design for B2C customers. • Contributed to the successful launch redesign of the Wawa marketing website from CMS, Kentico, to the new CMS, Amplience, increasing project efficiency and saving budget without development resourcing allocated. • Provided ongoing Wawa campaign designs (Hoagiefest, SchwarberFest, etc.) on time and within budget by researching, designing, presenting, and prototypes across multiple projects simultaneously in a fast-paced environment. • Researched best practices and current trends for developing digital content for social media such as Instagram and TikTok, achieving the “Best Use of TikTok in Content Marketing” for driving brand love for Wawa in the 2022 Content Marketing Awards. The campaign increased its followers by more than 1875% in 2021. • Revamped the Wawa hiring campaign and developed campaign briefs for photoshoots used in brand collaborations for summer 2024 to produce large signages, Canva flyer templates, and social media strategy from concept to completion, achieving the goal of hiring close to 1.500 new associates for the summer season. Client –Fiserv, a global fintech and payments company • Worked closely with the cross-functional team from early concept mockups, component creation, and rapid iteration to final designs in conjunction with research and conceptual exploration for each batch. • Conducted design QA with developers for proper asset handoff in Figma to reduce design implementation time and ensure adequate deliverable quality.
Product Designer
InGood Lab
May 2021 - December 2021
Conducted competitive research and foundation research to understand the complexities of physician burnout with information architecture (IA) and affinity map to understand physician pain points, drives, and interventions in the organizations. Based on the research, created wireframes on the web application for the physician's work performance, engagement, and career goals.
Creative Technology Apprentice
Bluecadet
July 2019 - March 2020
• Collaborated with developers, motion designers, and stakeholders to create rapid prototypes from 0-1 through discovery, design, and development for an Augmented Reality(AR) mural arts tour to connect 4000 workers to their workplace with productivity and engagement in the Comcast Technology Center, the tallest building in Philadelphia. • Provided ongoing project support through user research, UI design, prototyping, assets production, and retrospectives with the latest industry trends and best practices for interactive installations and immersive digital environments.
Web Teaching Assistant
Temple University
August 2017 - May 2019
Collaborated with faculty and trained department contacts to create, develop, and manage the content management system (Drupal) for Tyler School of Art's website with the accessibility and design system.
EDUCATION
Master of Fine Arts (MFA)
Temple University, May 2019
Graphic And Interactive Design
Master's Degree
National Taiwan Normal University, June 2016
Illustration
Bachelor's Degree
National Chiao Tung University, May 2012
Communication & Technology
CERTIFICATIONS
Springboard UX Career Track
Springboard
Issued: 5/10/2021
Credential ID: 32319337
PORTFOLIO PROJECTS
Exceed by Money network 2025 Evergreen Campaign
Exceed by Money network is a payroll card and mobile app that Walmart associates can use to receive, spend, and manage their pay. I designed a series of owned media assets to drive a comprehension and improve engagement rates for cardholders by reminding them of the Exceed Benefits and promoting positive activity behaviors. These assets will use a variety of tactics to get Cardholders to engage with the content, ensuring there are at least 2 touch points a month across different channels.
View Project3/1/2025 -4/30/2025
Wawa Employer Brand Guide Rebrand
A Wawa employer hiring rebrand campaign for opening as many as 280 new stores over the next decade.
View Project12/1/2023 -3/30/2024
Wawa Hoagie Awareness
Wawa’s launching a Hoagie Awareness promotion to bring additional attention to its built-to-order hoagie lineup.
View Project8/1/2022 -8/30/2022
Verified Visual Designer
6-8 years of experience
Preferred commitment: Full Time
Languages
Skills
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