Zara Wakil
EXPERTISE
BIO
It's more than just buttons and screens, I design experiences that connect users with brands on a deeper and emotional level. With my experience in graphic design and marketing, I have built skills on understanding users and business as well as strategic approach to designing. I am passionate about designing interfaces that bridge the gap between complex data and delightful user experiences. I take proactive approaches into learning new skills that would allow me incorporate trends such as using AI to tailor user experiences to individual preferences and designing interfaces that are usable by everyone, regardless of their abilities.
WORK EXPERIENCE
Member service advisor
Bupa
March 2025 - April 2025
Provided daily guidance and expert advice to an average of 450 Bupa customers regarding their medical insurance policies, clearly explaining claim eligibility and limitations to ensure understanding and manage expectations. ● Effectively resolved over 75% of customer inquiries and issues on first contact, by actively listening to them, validating their concerns and a commitment to providing effective and timely solutions. ● Used software platforms such as Five9 and Swift to efficiently pre-authorize an average of 35 medical treatments per day for customers, adhering to Bupa's protocols and ensuring a smooth process for beneficiaries. ● Positively analysed and navigated more than 5 complex customer scenarios per week by speaking to customers and listening to their needs and challenges, including those requiring clarification on intricate policy details and navigating exceptions, ensuring customer understanding and satisfaction.
Financial Associate Assistant
Intrum
November 2024 - January 2025
Navigated complex client scenarios successfully, including those facing financial hardship, by conducting thorough needs assessments and developing customized solutions to mitigate arrears and ensure long-term account stability. ● Demonstrated proficiency in utilizing CRM platforms (e.g., Touchpoint, TS2, credit solve) to effectively manage client relationships, analyze data, and optimize operational efficiency. ● Consistently exceeded customer expectations by proactively identifying and addressing urgent financial challenges and needs in a fast-paced setting, resulting in high levels of client satisfaction and customers loyalty. ● Developed a strong understanding of the regulatory landscape, including the Consumer Credit Act and FCA guidelines, ensuring all client interactions were conducted with the highest level of ethical and legal compliance.
Marketing and Graphics design
Wiser
September 2022 - July 2023
Successfully led a team of 10 ambassadors, setting clear goals, delegating tasks, and monitoring progress to ensure timely completion of projects. Executed exceptional written and verbal communication through emails, phone calls, and presentations. Consistently met deadlines for early career event coordination and applicant matching, demonstrating effective time management and prioritization skills. Matched 15 suitable applicants to top firms (L’Oréal,Evercore, KPMG, Pwc, Marshall Wace,NHS digital and Fidelity International.), demonstrating an ability to understand individual needs and preferences. Independently identified and resolved challenges that arose during team projects, showcasing a self-reliant approach to work.
Digital marketing and Graphic design intern
4 Oceans Capital Ltd
May 2022 - August 2022
Independently initiated and executed targeted social media campaigns, demonstrating the ability to work with minimal supervision and, resulting in a 20% increase in brand awareness, a 35% boost in engagement, and a 15% improvement in customer retention. ● Positively collaborated with the creative and marketing team to enhance user experience and SEO by designing and developing visually appealing WordPress sites and landing pages. ● Proactively sought out new skills and knowledge in digital marketing and graphic design, expanding your skillset and contributing to your overall effectiveness
Freelance Graphic design and digital marketing
Herryde - ride hailing start up
July 2022 - September 2022
Designed and developed intuitive user interfaces for the ride-hailing app and website without close supervision, demonstrating your ability to work independently and meet project requirements. Boosting their app downloads by 30% and increasing user engagement by 45% ● Worked together with the creative team to develop and execute a data-driven social media strategy and structured an organised schedule that would enhance user interaction and aligned with the business objective. Leading to an Increase in social media brand awareness and customer engagement by 20% ● Consistently met deadlines for creating high-quality graphic design assets, showcasing your ability to manage your time effectively and deliver results.
EDUCATION
Business Management and Marketing
Nottingham Trent University, July 2023
Business
UX design professional diploma
UX design Institute, March 2024
Design
HTML, Javascript, CSS
SheCodes basic * * SheCodes, April 2024
Basic Coding
PORTFOLIO PROJECTS
Anap Jet website re-design
Anap Jet had experienced a significant discrepancy between the time the company's jobs were posted on the job board and the low number of applications received. Through observation, I pinpointed the company website as the likely cause. A significant issue was the website's confusing user experience. The clustered layout hindered intuitive navigation, making it particularly challenging for individuals to find the careers page. Identifying the website's poor architecture as the core issue contributing to the pain points, I redesigned it with a focus on clarity and ease of navigation. This included ensuring applicants could readily locate the career page and upgrading the overall design for a more seamless and visually appealing experience.
View Project1/1/2025 -3/31/2025
Skylift Website Case Study
Skylift, a new airline venture, wants to establish a fast, intuitive, and user-friendly online experience. Prioritizing both high traffic volume and conversion rates, their website aims to not only function seamlessly but also leave a lasting positive impression on potential customers. Driven by a passion for exceeding expectations, Skylift reimagines the online flight booking experience. Their website will be remarkably faster and delightfully simpler, empowering users to find and book flights in fewer steps and with less effort. Skylift understands that time is precious, and their user-centric design ensures every click leads you closer to your travel dreams. Skylift users would have a seamless trip round the website and they would be able to achieve their goals. User would also automatically understand the how to navigate the website and get to the checkout page in just 4 steps.
View Project9/5/2023 -3/14/2024
Nottingham Trent University App Re-design
While attending Nottingham Trent University, I identified challenges with the university's mobile app. Recognizing the negative impact on student user experience, and despite my limited UX design knowledge at the time, I felt compelled to contribute to an improved solution. The app had several problems, including glitches, clustered interface, and a malfunctioning attendance scanner. Students complained that the attendance scanner was particularly frustrating, as it often failed to work. My goal was to streamline the app's interface, enhancing its accessibility and user-friendliness for students. Recognizing the increasing prevalence of mobile technology, I envisioned integrating student ID functionality within the app, not only improving convenience but also bolstering security by mitigating the risk of lost physical cards.
View Project6/5/2023 -7/5/2023
Verified Visual Designer
3-5 years of experience
Preferred commitment: Part Time
Languages
Skills
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